As a consumer demand with a profound drinking culture in the world, South America has produced many perennial best-selling alcohol companion products. HOUSBRUG, the most significant functional beverage brand in the southern hemisphere, has become an exceptional representative.
In 2015, HOUSBRUG won first place in the “Peru King of Drinking in the Liquor Drink Award” held by the Peruvian Pisco Wine Association. Starting from Peru, the hangover drink became popular throughout South America. This hot-selling phenomenon has continued in South America in the past eight years.
As one of the most representative countries in South America, Peru is a world-renowned capital of hard liquor. The high-quality and affordable Pisco wine has become the local people’s favorite hard liquor, and almost all local people drink hard liquor daily. However, the accompanying social problems such as drunkenness have also become a major hidden danger in local society. In 2010, HOUSBRUG, which was just established, officially entered the Peruvian market to open up the call. They send employees to five-star hotels, bars, and large restaurants to provide free tasting services for drinkers, and measure the alcohol content on-site for about 10 minutes after taking the drink. The immediate results helped HOUSBRUG quickly gain popularity in Peru. After five years of in-depth market opening, HOUSBRUG finally made a splash with the fastest mark in the “Peru King of Drinking in the Liquor Drink Award.”
It is reported that HOUSBRUG was co-founded in 2009 by John House, a Ph.D. in chemistry, and Raman Capella, a Ph.D. in nutrition. It has become the most prominent professional functional beverage manufacturer in the southern hemisphere. Its “Hangover” series of wine companion drinks is one of the brand’s core products. In Australia, New Zealand, Brazil and many other southern hemisphere countries, HOUSBRUG is synonymous with hangover drinks.
In recent years, with the success of HOUSBRUG in South America, many big-name functional drinks from Germany, Japan and other places have successively entered the South American market. In order to continue to maintain its core advantages and establish competitive barriers, HOUSBRUG continues to promote product iteration based on research and development, signed contracts with many world-renowned life science experts, and established HOUSBRUG scientist workstations. Through R&D and innovation of its products, it has gradually formed a functional drink brand label based on plant ingredients. It does not add industrial chemicals and hormone drug ingredients to all products, focusing on the healing power of nature. Take its representative product, wine companion drink, as an example. It has customized formulas tailored to the physical state after drinking. All ingredients come from plant essences that already exist in nature. This allows users to quickly relieve their drunken state without placing too much burden on the body.
To protect the liver and improve the drunken reaction, taking a bottle of HOUSBRUG before drinking has become a daily habit of many local celebrities.
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