Launch of One Million Units in Midea RAC Thailand Factory Marks the Opening of a New Chapter in Smart Manufacturing

October 14 00:09 2023

On October 10th, themed “Innovating for the Future”, Midea RAC Global Customer Conference & Launch Ceremony of One Million Units in Midea RAC Thailand Factory was held in Thailand. Government officials including Provincial Governor of Chonburi and Director General of the Industrial Estate Authority of Thailand (IEAT), Counselor of the Chinese Embassy in Thailand, along with Midea RAC’s President, other executives and representatives of global customers, were invited to the ceremony to witness this significant moment.

The RAC factory, which was set up in Chonburi, Thailand by Midea with an investment of over RMB 1 billion, produced one million units within less than one year since its launch in November 2022. This marked not only Midea RAC’s double breakthroughs in “technology and sales” by localizing R&D, manufacturing and sales, but also the beginning of a new stage for the implementation of its global strategy.

Innovating Unceasingly, Midea RAC Ranks No.1 on Many Fronts in the Global Market

Midea RAC Thailand Factory, which used Industry 4.0 as a benchmark during construction, covering a land area of 208,000 square meters, has six production lines to make split, window, and portable air conditioners for ASEAN, Middle Eastern, and North American markets. The holding of the Global Customer Conference in the Thailand Factory not only exhibits Midea’s smart manufacturing capabilities beyond industry standards, but also showcases the strength and confidence of Chinese brands in the global market.

Ever since passing the milestone of exporting one million units in 2003, Midea RAC can export more than 30 million units annually. In 2022, it hit a new record of producing nearly 60 million units. Midea ranks No.1 in China with respect to domestic sales and exports, and globally in terms of the sales of the R290 series featuring green and environmental protection.

These achievements would not be possible without many years of continuous investment in R&D and innovation.

Guided by the core strategy of “technology leadership”, Midea has owned around 200 subsidiaries, 31 R&D centers, 40 major manufacturing bases, and approximately 160,000 employees across the globe, with business presence in more than 200 countries and regions. According to the 2022 Global 250: The World’s Largest Patent Holders released by IFI Claims, with 64,895 valid patent families, Midea ranks No.7 globally and No.1 among Chinese companies.

Driven by technological innovation, Midea has evolved from a local company with just a single product range and a single brand into a global corporation with diverse product ranges and brands. As a core member of MG’s smart home appliances segment, Midea RAC held the Global Customer Conference themed “Innovating for the Future” to reflect its unwavering determination and courage in technological innovation.

Continuously Evolving, Midea RAC Launches a Green All-scenario HVAC Solution

Midea RAC executives, consultants of the United Nations Economic and Social Council, representatives of The Economist, Forbes Top 100 photographers, and people from representative global ESG outstanding enterprises – Microsoft and LONGi gathered at the Conference to explore topics such as climate change trends, and green technology innovation. In the midst of increasingly serious environmental issues and continuous energy tensions around the globe, Midea RAC released the world’s first whole-house climate and energy solutions that cover scenarios from single rooms to the whole house, water heaters to fresh air systems, and energy consumption to smart energy, meeting the various needs of cooling, heating, healthcare, and environmental protection.

Midea RAC launched a new-generation AI-based smart inverter technology, which allows for more delicate inverter control based on AI algorithms and cloud computing, thus achieving ultimate energy-saving effects. Further, through AI-based thermal load sensing technology and wide-area precise capacity control, in combination with system optimization, the air conditioner can achieve precise temperature control and ultimate comfort while reducing electricity consumption by half.

Being the industry’s first AHRI-certified T3 inverter split air conditioner, it can achieve 100% cooling capacity output even when the outdoor temperature reaches 54℃. Under an extreme cold condition at -25℃, the Midea unit can remain 100% heating, thus ensuring robust and reliable performance. Meanwhile, the inverter unit also adopts the industry-leading wide-voltage self-adaptive technology, which can start normally even in remote regions with unstable voltage or during electric power peaks in summer.

In alignment with carbon peak and neutrality goals, Midea RAC is actively committed to the concept of sustainable development, with focus on green and low-carbon practices. While promoting the adoption of eco-friendly refrigerants, it actively introduces heat pump energy alternatives for regions such as North American markets with heating requirements to facilitate the transition to cleaner, low-carbon heating sources.

To enhance home energy security and independence of global customers, Midea RAC launches MHELIOS, a smart home energy management system catering for user needs by integrating solar energy storage and high-efficiency cooling and heating systems with Midea’s air conditioners and whole-house smart home appliances. The system can provide one-stop services for power consumption monitoring, flexible energy scheduling, and smart home appliance responsiveness, form a closed loop of power generation, storage, and consumption, achieve 100% clean energy use, and realize efficient, intelligent, and reliable home energy utilization.

Midea RAC invests heavily in technological innovation, with R&D expenditures exceeding RMB 3 billion in the year of 2022-2023. While offering users with better products through innovation, it has been working to establish international and industry standards. Midea RAC has gained recognition from industrial associations and organizations worldwide due to its solid technological strength. At this Global Customer Conference, the Air-Conditioning, Heating, and Refrigeration Institute (AHRI) awarded Midea RAC with its first Middle East VSMSHP AHRI International Certificate. Moreover, Midea ranked as the world’s No.1 share of R290 air conditioners and No. 1 producer of residential inverter air conditioners, as rated by Euromonitor International.

Advancing a Sustainable Industrial Sector through Collaboration, Symbiosis, and Sharing

An unwavering commitment to technology leadership stands behind our remarkable accomplishments. To swiftly respond to market dynamics, Midea not only upgrades its products but also strives to build a holistic ecosystem of cooperation, aiming to foster a sustainable industry through collaboration, symbiosis, and sharing.

In the context of environmental protection, Midea RAC has showcased its dedication to sustainable development. Through close collaboration with the United Nations Industrial Development Organization (UNIDO), it has replaced environmentally harmful refrigerants with low-carbon, eco-friendly propane (R-290). This decisive step has earned it the Outstanding Contribution Award for Energy Efficiency and Environmental Protection from UNIDO.

Regarding industry-university-institution collaboration, Midea RAC partnered with Chongqing University to establish the International Cooperation Laboratory for Low-carbon and Green Living Environments and the Chongqing Postgraduate Joint Training Base, with an aim to facilitate technology commercialization and talent development. At this conference, Midea RAC and University of the Thai Commerce Chamber (UTCC) reached agreement on the design and implementation of a green smart technology exchange center and green talent development program within the university’s campus to achieve intelligent integration and jointly build a green ecosystem.

To build its global service capabilities, Midea RAC continually engages in innovation with partners. Through enhancing call centers, service networks, and global spare parts supply chains, and empowered by efficient training and digital services, it can offer swift and professional responses and ensure exceptional local after-sales services. Furthermore, Midea RAC has reinforced its strategy of localization and front-end talent development, employing a fully localized approach to deliver more efficient and safer products that are held to higher standards.

In the future, following the strategy of technological innovation, service optimization, and localization, Midea RAC will provide green and smart living experiences for more users. It will continue to pursue the “going upward and outward” and localization strategy and open up more possibilities for its global expansion.

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Website: https://www.midea.com/global